Lucid and clear communication is the need of the hour in the field of marketing. Some would add, increase in the frequency of emails to the equation, and rightly so. While other mediums of marketing, especially social media networks, have been flourishing, with response rates skyrocketing, sending out cleverly crafted emails still, retains its top position.
Here are the reasons that should serve to convince you that a flurry of carefully crafted emails, will drive your message through to the target audience.
It’s the most enduring reinforcer
An article on Forbes.com sheds light on how a poor frequency of email notifications may rob you of business, ”Even if they (recipient) want to take advantage of an email offer you sent, they can get pulled into something else before they can take action. And then your offer is often forgotten.”
It helps you stay connected
Business is all about networking and networking is about staying connected. If you wish to stay on top of the minds of the finger of potential investors, buyers, sellers et al., here’s where the craft comes in handy. If you choose to send frequent emails but leave them looking like an afterthought or a job that you need to get done, rest assured, your email and its contents will find their way into the recycle bins sooner than you can hear the sound of the ubiquitous mouse click.