Social media is one of the biggest industries in the modern world. Due to their constant updates, social media platforms continue to grow in popularity, showing no sign of slowing down. Social media is no longer limited to younger generations, but has now become popular across all age demographics and is an essential marketing tool. Through this popularity, standout trends continue to emerge each year.
Here’s a breakdown of the five latest and greatest trends that have dominated 2017 so far and that will keep evolving.
Filters On Social Media
These artificial intelligence facial filters were first seen on Snapchat and have continued to expand to many other social media applications. They are now being used on other popular forms of social media, such as Instagram and Facebook. This feature is an interactive and unique way for users to engage with social media. While not seemingly highly impactful, the filters do create a shared experience for all individuals who engage with the application, forming a sense of community when people around the world use the same filters.
Short Video Stories And Expiring Content
This type of content is known for its popular feature of lasting for a short period of time. Typically, these video stories last 24 hours from the time of initial posting. Due to its limited time of visibility, this content becomes very relevant during the period that it is live, drawing users into this form of social media. This relevance creates a sense of urgency for users to check in periodically, so as not to miss any stories during their “live period.”
It has been used by a vast array of influencers, from chefs inviting their audiences to their kitchens and demonstrating a recipe’s steps in real time, to beauty bloggers showing how to recreate a particular makeup look in a few steps broken down into video stories. Typically viewed as a “behind the scenes” form of media, expiring video stories are one of the most popular social media trends today.
When our firm hosted a panel at Dwell on Design last June, Shea McGee of Studio McGee pointed out that these types of videos have been an incredible way to engage with their audience. Expiring content gives Studio McGee the ability to share the progression of the projects it works on, instead of only showing the final results — perfectly decorated houses — on its Instagram feed.