Want to become an authority in your industry? Content marketing can help you achieve just that.
But you can’t expect to just write up a blog post or two and suddenly become a trusted influencer. It takes time and a carefully planned strategy in order to really build up authority.
Zac Johnson, CEO of MoneyReign, Inc. and blogger behind ZacJohnson.com has more than 10 years of experience using content marketing to become an authority. In fact, he’ll be speaking on the subject at the upcoming Influencer Marketing Days event in New York City on September 25.
Using Content Marketing to Become an Authority
Johnson recently shared some insights on building authority with content marketing in an interview with Small Business Trends. Here are some top tips on using content marketing to become an authority.
Be Specific with Your Niche
If you want to be an authority in your industry, you need to first determine a specific area where you want to have influence. Building authority across an entire industry can be a much more complicated and lengthy process. But if you start small, you can increase your chances of making a real impact in one specific area.
Johnson says, “Having gone through the process myself and helping many others along the way, I would say the most important thing when trying to become an authority online is to focus on a very tight niche audience or topic.”
So for example, if you’re in the digital marketing space, you could increase your chances of making an impact by focusing just on social media, or even on a particular platform like Instagram marketing.
Differentiate Your Content from the Competition
Once you’ve chosen a niche, you have to actually create some content. But creating generic content isn’t enough. There’s so much content out there already. So you have to make something that’s going to really stand out.
Johnson explains, “When it comes to creating content, everything has already been written about a thousand times over. If you want to win the content marketing and search engine game, you simply need to create better content than your competition.”
Research with Search Engines
To accomplish that lofty goal, one of the best things you can do, according to Johnson, is to research what your competition is doing beforehand. Google and other search engines offer you a really easy method for doing so. Then when you see what others are doing, you can know exactly what you need to do to make your content better.
Johnson says, “One of the best ways to do this is to simply look at what’s already ranking in Google for what you would also like to rank for. If the top sites have text content, then you need to create text with visual content as well. Go a level even deeper and include a custom video or infographic to bring your content to life.”